The boys at Big Fish Automation asked me to design and build a website for their new product: Jellyfish Lights.
Here’s the final result: https://jellyfishlighting.com.
I also wrote or edited all of the content on the site.
Things that work well:
- It’s impossible to get lost. Every word and link has a purpose and is carefully placed with the visitor in mind.
- Within seconds the visitor knows what is being sold – permanent exterior lighting systems – and what do about it.
- The main page includes social proof (testimonials, social media), authoritative proof (see In the News), and actual proof (see gallery).
- There’s a clear call-to-action before the fold (learn more, see our work, find a dealer, download the app, contact number) and at the bottom of the page (request a free quote, become a dealer, follow on social media) the site doesn’t waste time or beat around the bush.
- Simple navigation bar – cluttered navigation bars are frustrating for visitors. It’s hard for a user to take the next step on your site if there are over 20 different “next steps”.
- No slider – all of the most important info should be visible without having to scroll down or wait for a slider to respond. In the majority of situations sliders slowdown sites, distract, clutter, and hurt mobile responsiveness.
If you have questions about making a website that works (in the sense that it gets the results you want), get in touch.